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Buyer & Seller Guarantee
I put my service standards in writing. The Coldwell Banker Buyer &
Seller Services Guarantee is my commitment to carry out 22 specific
actions to the satisfaction of the buyer or seller.
Buyer & Seller Representation
I will review the agency alternatives and representations that are
available to you - Seller Agency, Buyer Agency and Disclosed Dual
Agency. My role as your agent will be thoroughly presented to you
for your consideration.
Marketing Action Plan
I will present to you a custom formal
written plan for marketing your property. This may include an open
house to be conducted when appropriate. Through television, print
and targeted direct mail, millions of people have come to know Coldwell
Banker and recognize us as a leader in high quality real estate
services. Eye-catching ads with stopping power that reinforce our
trusted name. That's what millions of metro-area buyers see in The
New York Times, The Wall Street Journal and many local papers every
I will provide you with a current Competitive Market Analysis
and will assist you in determining the most effective list price for your
National School Reports
In-depth information is available by district and school. Graduation
rates, test scores, faculty profile, state and national rankings and
I will show you various financing alternatives for buyers
of your property and discuss the likely impact of each alternative on
I will furnish you with an estimate of the proceeds you
can expect from the sale of your property.
A complementary non-selling telephone consulting service that answers
specific questions for prospective buyers about the community they
are considering, on topics such as school systems, taxes and commuting.
I will develop a plan to enhance your property's ability
to attract buyers, as described in the Coldwell Banker Home Enhancement
I will present your property to the Coldwell Banker sales
team. I will share with you the team's review and recommendations to help
you realize the best price obtainable for your property.
Promotion to Other Brokers
Hundreds of buyers come to us through the recommendations of our network
of non-selling associates. Also, I will promote your property to other
reputable, professional brokers and sales associates in the area.
Your property to appear in all local Multiple Listing Service.
The information will be submitted by the date we have selected for the
property's debut on the market to achieve maximum impact.
I will make information on your property available to local and out-of-town
buyer prospects. Additional copies will be available for sales associates
and prospective buyers at your property. Our Buyer's Guide reaches
over 215,000 potential home buyers each month with distribution throughout
the tri-state area including Manhattan. Your house is listed every
month until it's sold.
I will distribute promotional materials on your property
to key market areas to attract potential buyers.
I will place a Coldwell Banker "FOR SALE" sign
on your property, to help generate calls to our office from prospective
The largest, most comprehensive real estate resource on the Internet.
Homes are listed and stay listed until sold. With over 2 million people
visiting our company's site every week, we attract more visitors than
any other real estate company.
I will present your written disclosure regarding the condition
of your property to buyer prospects to assist them in preparing an offer.
You will keep me informed of any changes in the property and keep the
information current on the disclosure form.
I will provide you with information regarding a warranty
on the operating systems of your house, to increase the marketability
of your property and help reduce your liability to the buyer.
New Homes Division
Based on the trust we've established with the area's best developers,
we represent more new construction projects than anyone else, including
over 200 right now.
I will provide you with a Marketing Activity Report on
a regular basis to keep you informed of competitive market conditions,
buyer activity, and the actions we have taken to market your property.
I will review with you the "Best Buyer Guidebook"
to acquaint you with the homefinding process that buyers are most likely
to follow, including financial qualification, property selection, financing
options and closing procedures.
The Previews Program
Since 1933 Previews has been dedicated to the marketing of unique
and exceptional properties. This exclusive listings service sold more
than 230 homes priced over $1 million in 1996.
I will seek financial qualifying information on all buyers
submitting a purchase offer. My goal will be to pre-qualify or pre-approve
the buyer through a reputable lender.
We will review all purchase offers as they are presented
and I will negotiate on your behalf to reach a purchase agreement with
terms that are favorable and protective for you.
Closing the Sale
I will monitor and inform you of the progress of the transaction,
including the satisfaction of all contingencies and conditions during
the entire transaction.
After Sale Service
I will contact you after the closing to follow up on any
remaining details or service needs.
I will provide you with details about
our relocation and referral services, which are available to you at
no cost, regardless of where you are moving. We are involved in servicing
thousands of relocating employees who are transferring to the tri-state
area from across the United States.